Welcome to the Second ScreenPosted: March 28, 2011
We’re the team at SecondScreen Networks…But what exactly is this “second screen?”
The advent of the “Second Screen” is changing the way we watch television. No longer a solo passive activity, the extraordinary capabilities of mobile and tablet applications are changing our level of engagement when watching the ‘tube.’ Now we can chat with friends and fellow viewers, interact with a show’s story and increasingly be part of the action, be it with your smartphone, tablet or laptop.
We believe we’re still in the nascent stage of what we’ll have and be using shortly (sort of like those pre-cable TV days with only about 10 stations!). Not too soon, it may even be strange to remember we just sat silently on the couch. There are already a slew of apps and sites for TV viewers to engage more closely with favorite shows, friends and fellow visitors.
And TV advertisers are moving to the second screen too. No longer content to simply run non-particpatory, non-engaging ads on the ‘first screen,’ innovative marketers and agencies are looking at the second screen as a way to become part of this new participatory behavior by the TV viewing audience. TV audiences are growing; advertisers just need to be where they are engaged and be able to converse with them. That’s where SecondScreen Networks comes in.
We’ll have more to say about what we’re building in coming posts. For now, we’d love to hear from you as we build out the first ad network for the two screen future, or actually the present! Whether you’re a marketer, agency, app developer, online publisher or TV programmer, you’re part of the two screen ecosystem. You’re not? Then contact us today (firstname.lastname@example.org) and we’ll help you get there